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The Future of Commerce May Be Both Physical and Immersive Commerce already depends heavily on images. Retailers photograph products for websites, catalogs, advertisements, marketplaces, social media, and promotional campaigns. These images represent a major investment in product communication. The next opportunity may be finding more ways to use those assets. Workflows involving image to ar can help illustrate the broader movement from static visual content toward interactive experiences. Rather than limiting a product image to a fixed representation, businesses can explore how visual assets can contribute to augmented experiences. This can be valuable because companies do not necessarily need to begin with an entirely new content library. Existing product photography can become part of a wider process for developing interactive product experiences. For businesses managing large catalogs, that possibility can be especially important. The easier it becomes to develop additional experiences from existing assets, the more practical immersive commerce becomes at scale. This makes ar real estate an interesting application of immersive commerce.
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